Rimmel London

103: True Ivory – For Light skin with Olive undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 46% of the shades in our data
Undertone: Listed as olive on the brand's website
Swatch: Reads in between warm and cool #c69e80
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Essence 110 in Silky Blur Hydrating Longwear Foundation (likely close). In all, 262 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Essence

110 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Almay

130 Medium · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Tom Ford

7.7 Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Rimmel London

103 True Ivory · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads about the same
Dermablend

20W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Natural · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Sable · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Catrice

024N · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed neutral
No7

10 Cameo · Stay Perfect Foundation

Likely close Swatch reads about the same
Givenchy

N300 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed neutral
Laura Mercier

4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Clarins

M4W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Bobbi Brown

Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3C2 Pebble · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool
Sephora Collection

44 Neutral Almond · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Taffy · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y345 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

13 Golden Beige · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
PÜR

TN5 Warm Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
L'Oréal

True Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
It Cosmetics

Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed neutral
Juvia's Place

500 Bogota · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

048 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
Natasha Denona

70WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads cooler · listed neutral-warm
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads cooler · listed neutral
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

125N Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

7.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Origins

500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Bite Beauty

M90 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Max Factor

Soft Beige · Lasting Performance Foundation

Likely close Swatch reads cooler
e.l.f. Cosmetics

Sand · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Sisley Paris

3C2 (3R+) Pinky Peach · Sisleya Le Teint

Likely close Swatch reads about the same · listed cool
Cover FX

N70 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

100: Ivory – For Light skin with Neutral undertones (lighter)
150: Rose Vanilla – For Light skin with Cool undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.