ZOEVA

210N Gifted in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth: Lighter than 53% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #dda278
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Morphe Hint of Honey in Morphe 2 Hint Hint Skin Tint (likely close). In all, 238 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Morphe

Hint of Honey · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
Urban Decay

40 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Dior

3 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 48 Oat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
CoverGirl

L30 Golden Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Nude · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

220 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
bareMinerals

13 Golden Beige · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Tom Ford

3.7 Champagne · Traceless Foundation Stick

Likely close Swatch reads about the same
beautyblender

3.40 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Smith & Cult

270 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

140 Medium · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Ulta Beauty

Medium Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
Cover FX

G50 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

No. 3.5 Honey · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
MAC

C5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Natasha Denona

NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
jane iredale

Teakwood · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y405 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T2W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

240 Clair 10 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Makeup Revolution

F7.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Honey · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
Rare Beauty

290N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Sephora Collection

21 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Smashbox

1.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

L040 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
Tarte

Medium · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Yves Saint Laurent

BD55 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Gucci

270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

N5, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
It Cosmetics

34 Medium Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

21 Light Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Shell Bisque · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Milani

Soft Chai · Screen Queen Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

8 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

200W Geniune (lighter)
220W Glorious (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.