ZOEVA

200W Geniune in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth: Lighter than 70% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #e8b37e
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NC45 in Studio Fix Powder Plus Foundation (likely close). In all, 179 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

NC45 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Kosas

Light Medium Neutral Warm 190 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Charlotte Tilbury

7 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

14 Golden Medium · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
jane iredale

Sweet Honey · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Ivory · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Dose Of Colors

116 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

22B Light Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Laura Mercier

Latte · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

250 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

4 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed warm
Estée Lauder

5W2 Rich Caramel · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 44 Tea · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
It Cosmetics

Medium Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Sephora Collection

23 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Lorac

05 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.50 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
NARS

M3.5 Vanuatu · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

25WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

240W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Honey · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Natural Tan · Skin Foundation Stick

Likely close Swatch reads about the same · listed olive
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

30W Yellow Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

350 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Hourglass

Porcelain · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

M2 Soft Sand · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
L'Oréal

105 Natural Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Natasha Denona

58Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Makeup Revolution

P10 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Beige · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
PÜR

Golden Medium · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Smashbox

2.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.120 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Tan · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Golden Beige · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

190N Generous (lighter)
210N Gifted (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.