Cover FX

40 G+ in other brands

Natural Finish Foundation · Liquid and cream

Depth: Lighter than 70% of the shades in our data
Undertone: Listed as olive from its retail listing
Swatch: Reads in between warm and cool #e3b488
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is beautyblender 3.25 Neutral in Bounce Liquid Whip Long Wear Foundation (likely close). In all, 242 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

beautyblender

3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Latte · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

4 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Kosas

Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Makeup Revolution

P10 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

190N Generous · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
NARS

M2.5 Sahel · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

4 Natural · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed olive
Clinique

WN 56 Cashew · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Rare Beauty

210N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

20 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW30 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

2W2 Buff · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Revlon

320 True Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

024 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
PÜR

Golden Medium · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

140 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Natural Beige · Screen Queen Foundation

Likely close Swatch reads about the same
Tarte

38S Medium-Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Urban Decay

10WY · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

420G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Cover FX

G30 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W4, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

05 Light EF · Foundation Balm

Likely close Swatch reads about the same
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.120 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
surratt beauty

5 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
CoverGirl

Soft Honey · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 4 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Maybelline

228 Soft Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Armani Beauty

5.2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

240N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Porcelain · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

610 Cebu · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Light Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Smashbox

1.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Natural Finish Foundation

G40 (lighter)
P40 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.