Origins

410 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 57% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #d8a982
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 150 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 260 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

150 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Huda Beauty

415N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

31 Medium Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

350 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
L.A. Girl

Fair · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
MAC

NC18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Sephora Collection

27 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Nude · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F10 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed warm
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Tarte

36N Medium-Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Catrice

039 Warm Driftwood · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Sand · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Estée Lauder

2W1 Dawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
bareMinerals

06 Ginger · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

YN6 - Light Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Ivory · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Armani Beauty

4.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Haus Labs

145 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 70 Vanilla · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
KVD Vegan Beauty

021 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

4W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Light Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Juvia's Place

620 Fes · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Gucci

240W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

07 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Cover FX

G50 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

8.7 Golden Almond · Traceless Foundation Stick

Likely close Swatch reads about the same · listed warm
Milani

Natural Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Givenchy

Y325 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Smith & Cult

200 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

400 (lighter)
420 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.