Makeup Revolution

F10 in other brands

Conceal & Hydrate Foundation · Liquid and cream

Depth: Lighter than 57% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #d8a883
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique CN 70 Vanilla in Even Better Clinical Serum Foundation Broad Spectrum SPF 25 (likely close). In all, 261 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clinique

CN 70 Vanilla · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

350 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

4.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
bareMinerals

6.5 Desert · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed neutral-warm
Sephora Collection

14 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Light Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Juvia's Place

620 Fes · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

33 Medium Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Fenty Beauty

240 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

1.3 Nude Ivory · Traceless Foundation Stick

Likely close Swatch reads about the same
Cover FX

G50 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Catrice

039 Warm Driftwood · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Sand · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Tarte

36N Medium-Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Natasha Denona

75 Y Dark · Foundation X+

Likely close Swatch reads about the same · listed warm
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

415N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

140 Medium · Lock-It Powder Foundation

Likely close Swatch reads about the same
Haus Labs

145 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Fair · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Too Faced

Warm Nude · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Warm Ivory · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Amorepacific

204 Light/Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

21 Light Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

20W Cashew Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

220 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Vallaurius · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

7.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Milani

Golden Sand · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Conceal & Hydrate Foundation

F7 (lighter)
F13 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.