It Cosmetics

33 Medium Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 55% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #d9a681
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique CN 62 Porcelain Beige in Even Better Clinical Serum Foundation Broad Spectrum SPF 25 (likely close). In all, 264 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clinique

CN 62 Porcelain Beige · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
KVD Vegan Beauty

140 Medium · Lock-It Powder Foundation

Likely close Swatch reads about the same
Natasha Denona

75 Y Dark · Foundation X+

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

21 Light Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

1.3 Nude Ivory · Traceless Foundation Stick

Likely close Swatch reads about the same
Ulta Beauty

Light Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD50 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F7.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

8.5 Terra · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed warm
Cover FX

2 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
florence by mills

L040 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
Lancôme

045W · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

230 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Sephora Collection

16 Light Linen · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Natural Buff · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Make Up For Ever

Y405 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

08 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Smith & Cult

270 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Golden · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

No. 3.5 Honey · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Revlon

390 Early Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
UOMA Beauty

T1W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

6.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
NARS

Vallaurius · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
Dr. Dennis Gross Skincare

Medium/Deep · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Laura Mercier

3W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Catrice

039 Warm Driftwood · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Juvia's Place

620 Fes · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Charlotte Tilbury

9 Dark · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Fawn · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed olive
Haus Labs

145 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Dior

3.5 · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Tarte

36H Medium-Tan Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Kosas

05 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

M30 Honeyed Bloom · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

32 Medium Warm (lighter)
34 Medium Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.