Pacifica

20CM Cool Medium in other brands

Alight Clean Foundation · Liquid and cream

Depth: Lighter than 50% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads warmer than most shades this deep #d4a26f
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Dermablend 40C Sepia in Smooth Liquid Camo Foundation (likely close). In all, 202 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

31 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

9 · Maestro Fusion Makeup SPF 15 Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

345 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed olive
NARS

M5 Valencia · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.30 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

482 - Radiant Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
PÜR

TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
MAC

NW44 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

60WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

420 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Dior

2.5 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Natasha Denona

85WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Estée Lauder

2N2 Buff · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Natural · Pro.Matte Foundation

Likely close Swatch reads about the same
Beauty Bakerie

331 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

22G Light Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
beautyblender

3.35 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

036 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Milk Makeup

Golden Sand · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

21 Sable · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Essence

40 Neutral Vanilla · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Kosas

Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Clinique

WN 54 Honey Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
It Cosmetics

32 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
Milani

Golden Bisque · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

540 Giza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

Buff · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Warm Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
Catrice

037 Golden Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Alight Clean Foundation

23NM Neutral Medium (lighter)
18WT Warm Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.