CoverGirl

M50 Soft Tan in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth: Lighter than 56% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #e1a475
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 360 Versatile Honey III in Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation (likely close). In all, 222 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Lancôme

360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
MAC

NC30 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-warm
bareMinerals

13 Golden Beige · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Tarte

35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Dose Of Colors

117 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 48 Oat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Natasha Denona

Y7 - Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

8 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Honey · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
Morphe

Hint of Butterscotch · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed olive
Sephora Collection

30 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

1.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M7 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same
NARS

MD1 Syracuse · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

230W Grace · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Estée Lauder

5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Natural Beige · Infallible Pro-Glow Foundation

Likely close Swatch reads about the same
Bobbi Brown

4.5 Warm Natural · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

50 G+ · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed olive
Dior

3 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Deep Beige · Screen Queen Foundation

Likely close Swatch reads about the same
Rare Beauty

290N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Revlon

300 Golden Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same · listed warm
beautyblender

3.40 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

220 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Wet n Wild

Shell Bisque · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Yves Saint Laurent

BD55 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Toffee · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Light Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

3W2 Driftwood · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Au Naturale

Marino · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

9 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y425 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

40 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

140 Medium · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

M30 Honeyed Bloom (lighter)
L70 Natural Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.