Foundation Shades

ZOEVA

230W Grace in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 57% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #e6a470
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NC30 in Pro Longwear Nourishing Waterproof Foundation (likely close). In all, 169 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. MAC

    NC30 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. bareMinerals

    08 Spice · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  3. Smashbox

    3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  4. Makeup Revolution

    P14.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Estée Lauder

    5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  6. Lancôme

    360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  7. Tarte

    35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  8. CoverGirl

    M50 Soft Tan · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  9. jane iredale

    M7 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same

  10. Dose Of Colors

    117 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  11. NARS

    MD1 Syracuse · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  12. Sephora Collection

    30 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  13. Smith & Cult

    310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Milani

    Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  15. Clinique

    WN 22 Ecru · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  16. UOMA Beauty

    T3W Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  17. L'Oréal

    W4.5, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  18. Charlotte Tilbury

    8 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  19. J.Cat Beauty

    Cappucino · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  20. Too Faced

    Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Laura Mercier

    Bisque · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  22. Natasha Denona

    Y7 - Medium Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  23. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  24. Il Makiage

    212-66065 65 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  25. e.l.f. Cosmetics

    Buttercup · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  26. Dior

    041 Ochre · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  27. Milk Makeup

    Honey · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

  28. Ulta Beauty

    Medium to Tan Peach · Velvet Matte Longwear Foundation

    Likely close Swatch reads cooler · listed warm

  29. It Cosmetics

    Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

  30. Wet n Wild

    Shell Bisque · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  31. Morphe

    Hint of Butterscotch · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed olive

  32. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  33. Bobbi Brown

    5 Honey · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  34. beautyblender

    3.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed warm

  35. Au Naturale

    Lucia · Zero Gravity C2P Foundation

    Likely close Swatch reads deeper · listed olive

  36. Maybelline

    Golden Beige · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

  37. Revlon

    300 Golden Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same · listed warm

  38. Armani Beauty

    7 · Neo Nude Foundation

    Likely close Swatch reads warmer · listed warm

  39. Fenty Beauty

    310 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  40. Yves Saint Laurent

    BD40 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads lighter · listed neutral-warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.