Smith & Cult

310 Neutral in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 50% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #e29d68
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 5C1 Rich Chestnut in Double Wear Stay In Place Matte Powder Foundation (likely close). In all, 155 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Estée Lauder

5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

480 - Radiant Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
MAC

NC42 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
J.Cat Beauty

Medium Beige · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Tarte

35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Laura Mercier

Bisque · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

9 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

08 Spice · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Smashbox

3.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

250N Happy · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.75 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
Milani

Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Cover FX

50 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Medium to Tan Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Sephora Collection

25.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

330 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

450 Casablanca · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

M50 Soft Tan · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

Buttercup · Flawless Finish Foundation

Likely close Swatch reads warmer · listed warm
KVD Vegan Beauty

53 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 58 Honey · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
NARS

MD2.6 Huahine · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Honey · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
Dose Of Colors

117 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

300 Neutral (lighter)
320 Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.