jane iredale

M7 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth

Lighter than 59% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #e3a775

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Makeup Revolution F12 in Conceal & Define Full Coverage Foundation (likely close). In all, 213 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Makeup Revolution

   F12 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

2. bareMinerals

   15 Neutral Medium · Matte Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral

3. Lancôme

   360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

4. NARS

   MD1 Syracuse · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed warm

5. Dose Of Colors

   117 Light Medium · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed neutral

6. MAC

   NC30 · Pro Longwear Nourishing Waterproof Foundation

   Likely close Swatch reads about the same · listed neutral-warm

7. Tarte

   35H Medium Honey · Amazonian Clay Full Coverage Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

8. CoverGirl

   M50 Soft Tan · TruBlend Matte Made Liquid Foundation

   Likely close Swatch reads about the same

9. Sephora Collection

   26.5 Y · Best Skin Ever Liquid Foundation

   Likely close Swatch reads about the same · listed warm

10. Charlotte Tilbury

    8 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

11. jane iredale

    Golden Tan · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

12. Milani

    Deep Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

13. Natasha Denona

    Y7 - Medium Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

14. ZOEVA

    230W Grace · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

15. Bobbi Brown

    4.5 Warm Natural · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

16. Smashbox

    1.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

17. Armani Beauty

    7 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

18. beautyblender

    3.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

19. L'Oréal

    Warm Beige · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed warm

20. Au Naturale

    Marino · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

21. Milk Makeup

    Honey · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

22. Ulta Beauty

    Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

23. Clinique

    WN 22 Ecru · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

24. Laura Mercier

    Honey · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

25. Maybelline

    Golden Beige · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

26. Fenty Beauty

    200 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

27. Becca Cosmetics

    3W2 Driftwood · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

28. Estée Lauder

    6C1 Rich Cocoa · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

29. Make Up For Ever

    Y425 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

30. Morphe

    Hint of Butterscotch · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed olive

31. NYX Professional Makeup

    True Beige · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

32. e.l.f. Cosmetics

    Buttercup · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

33. Dior

    3 Warm Olive · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed olive

34. Rare Beauty

    290N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

35. Too Faced

    Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

36. Cover FX

    50 G+ · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed olive

37. Revlon

    300 Golden Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same · listed warm

38. Wet n Wild

    Vanilla Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

39. boscia

    Manhattan Beach · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

40. Dermablend

    35C Medium Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 140 Golden
• Amorepacific 204 Light/Medium Yellow
• Anastasia Beverly Hills 260N
• Antonym Dark
• Beauty Bakerie 331 Neutral
• Benefit Cosmetics Shade 6 Medium Warm
• Bite Beauty M90
• BLK/OPL Rich Caramel
• Burt's Bees Natural Beige
• Catrice 004 Neutral Porcelain
• ColourPop 145W Med Dark
• COOLA Golden
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Cameo
• Essence 40 Neutral Vanilla
• Exa 310 Brandy
• florence by mills L040
• Flower Beauty M3 Classic Tan
• Givenchy Y325
• Gucci 240W
• Guerlain 045W
• Haus Labs 145 Light
• Hourglass Light Beige
• Huda Beauty 430N
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66025 25
• ILIA 9 Paloma
• It Cosmetics Neutral Tan
• J.Cat Beauty Cappucino
• Josie Maran Medium Dark
• Jouer Cosmetics Honey Beige
• Juice Beauty 20 Golden Tan
• Juvia's Place 540 Giza
• Kevyn Aucoin 08 Medium EF
• Koh Gen Do 301
• Kosas Light+ Cool 180
• KVD Vegan Beauty 140 Medium
• L.A. Girl Fair
• La Mer 350 Honey
• Lawless Mojave
• lilah b. b classic
• Lorac 05
• Nudestix 5 Nude
• Ofra Cosmetics 6
• Origins 410
• Pacifica 23NM Neutral Medium
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair
• Pretty Vulgar Shameless Skin
• PÜR MG5 Beige
• rms beauty 33
• Shiseido 340 Oak
• Smith & Cult 250 Warm
• surratt beauty 5 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 7.7 Honey
• UOMA Beauty T3W Honey Honey
• Urban Decay 60WO
• VDL V05 Warm Deep Tan
• W3LL People Medium Neutral
• Wander Beauty Tan
• Winky Lux Medium Deep
• Yves Saint Laurent BD40

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

• M6 (lighter)
• M8 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.