Ulta Beauty

Medium Neutral in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 61% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #e5a971
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS M5 Valencia in Natural Radiant Longwear Foundation (likely close). In all, 176 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

M5 Valencia · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

120 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Tarte

35H Medium Honey · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Natasha Denona

75Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5W1 Bronze · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

1NW Fairly Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

W4.5, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
jane iredale

Autumn · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F12 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Golden Beige · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

6 Golden · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Golden · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

23NM Neutral Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Clinique

WN 54 Honey Wheat · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Rare Beauty

260N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
MAC

NC35 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Laura Mercier

Dune · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

Tan · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

5.5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Soft Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Juvia's Place

540 Giza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

330 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Walnut · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
J.Cat Beauty

Cappucino · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
ZOEVA

230W Grace · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads cooler · listed neutral-warm
Flower Beauty

M3 Classic Tan · Light Illusion Liquid Foundation

Likely close Swatch reads warmer
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

26.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Dior

3 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Medium Warm (lighter)
Medium Olive (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.