ColourPop

110W Medium in other brands

Pretty Fresh Foundation · Liquid and cream

Depth: Lighter than 60% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #d4ae87
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 110 Ivoire C in Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 (likely close). In all, 223 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Lancôme

110 Ivoire C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Laura Mercier

4C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Milani

Warm Bisque · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

337 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Golden Tan · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Au Naturale

Biscay · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
NARS

M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

018 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Tom Ford

5.6 Ivory Beige · Traceless Foundation Stick

Likely close Swatch reads about the same
Huda Beauty

340G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Revlon

210 Crème Brulee · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y255 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F7 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

2 · Maestro Fusion Makeup SPF 15 Liquid Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

7.5 Dune · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

305N · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Golden Beige · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
PÜR

TG1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Nude · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

12 Light Ecru · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Exa

350 KB · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Catrice

008 Fair Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Neutral Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads cooler · listed neutral
Natasha Denona

42 MY · Face Glow Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Fair to Light Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Light Beige · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads cooler · listed warm
Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads cooler · listed cool
Fenty Beauty

175 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
MAC

NC15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Juvia's Place

650 Alexandria · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Benefit Cosmetics

5 Shade Medium Neutral Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Urban Decay

4.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

1W2 Sand · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
Givenchy

N200 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Beige · Pro.Matte Foundation

Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

105N Medium (lighter)
120W Medium Dark (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.