It Cosmetics

Neutral Tan in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 59% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #d6ac87
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Essence 10 Cool Porcelain in Pretty Natural Hydrating Foundation (likely close). In all, 260 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

230N · Luminous Foundation

Likely close Swatch reads about the same · listed cool
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Sephora Collection

29 Golden Honey · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Beige · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Laura Mercier

3N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Lancôme

340 Bisque N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

012 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-cool
Il Makiage

212-66015 15 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Bye Bye Lines Sheer Liquid Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
MAC

N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

1W2 Sand · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
PÜR

MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Tom Ford

1.4 Bone · Traceless Foundation Stick

Likely close Swatch reads about the same
CoverGirl

M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y305 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light To Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
bareMinerals

06 Ginger · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Clinique

WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Fenty Beauty

240 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

410G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

4.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Golden Tan · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Juvia's Place

610 Cebu · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

200 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

14 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

06 Medium EF · Foundation Balm

Likely close Swatch reads about the same
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Warm Vanilla · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

110W Medium · Pretty Fresh Foundation

Likely close Swatch reads warmer · listed warm
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Neutral Medium (lighter)
Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.