Foundation Shades

lilah b.

b natural in other brands

Marvelous Matte Crème Foundation · Liquid and cream

Depth
Lighter than 61% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads in between warm and cool #d2ae97
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX N20 in Natural Finish Foundation (likely close). In all, 179 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Cover FX

    N20 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  2. bareMinerals

    Medium · Prime Time BB Tinted Primer Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  3. Charlotte Tilbury

    5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Givenchy

    N04 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  5. Yves Saint Laurent

    BR20 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Clinique

    Light Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  7. Sephora Collection

    7 Linen · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  8. CoverGirl

    Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  9. ColourPop

    85N Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Make Up For Ever

    R210 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed cool

  11. Jouer Cosmetics

    Cashmere · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  12. Too Faced

    Swan · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  13. It Cosmetics

    Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  14. e.l.f. Cosmetics

    Alabaster · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  15. Natasha Denona

    48 WMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  16. Benefit Cosmetics

    Shade 4 Medium Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  17. NARS

    Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  18. Ulta Beauty

    Fair To Light Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  19. Estée Lauder

    2C1 Pure Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  20. Guerlain

    02W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  21. Armani Beauty

    3.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads warmer · listed olive

  22. Dermablend

    30N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

  23. Dior

    3 Warm Olive · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed olive

  24. PÜR

    TP2 Warm Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  25. Wet n Wild

    Shell Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads warmer

  26. L'Oréal

    104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  27. NYX Professional Makeup

    Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  28. Urban Decay

    3.25 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Origins

    300 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  30. Tom Ford

    5.1 Cool Almond · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed cool

  31. Lorac

    02 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Kevyn Aucoin

    05 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  33. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  34. Nudestix

    3.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  35. Josie Maran

    RG30 Mystical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads cooler · listed neutral

  36. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads warmer · listed warm

  37. MAC

    N4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed neutral

  38. Bobbi Brown

    Cool Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  39. jane iredale

    Light Beige · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  40. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Marvelous Matte Crème Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.