Pacifica

29CM Cool Medium in other brands

Alight Clean Foundation · Liquid and cream

Depth: Lighter than 73% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads cooler than most shades this deep #edb491
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 02 Vanilla in Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25 (likely close). In all, 208 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

bareMinerals

02 Vanilla · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

220C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC44.5 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

130 Buff Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

06 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Tarte

13N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
J.Cat Beauty

Soft Taupe · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
NARS

M3.25 Porto · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Nude Beige · Infallible Pro-Glow Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y405Golden · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

11.5 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B20 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same
Armani Beauty

3.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Light Beige · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
Dior

025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

Likely close Swatch reads about the same · listed warm
It Cosmetics

Tan · Bye Bye Lines Sheer Liquid Foundation

Likely close Swatch reads about the same
Too Faced

Seashell · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed cool
Gucci

230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Bite Beauty

M75 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Clinique

Matte Honey · Superpowder Double Face Makeup

Likely close Swatch reads about the same
Natasha Denona

P3 - Light Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Soft Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
CoverGirl

L90 Classic Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium to Tan Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

12 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads cooler · listed cool
Morphe

Hint of Toffee · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-cool
Becca Cosmetics

2C2 Teak · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3C Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Revlon

240 Medium Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Hourglass

No. 2 Light Beige · Veil Fluid Makeup

Likely close Swatch reads about the same · listed neutral
Smashbox

0.5 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

280 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Almay

200 Buff · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads warmer
jane iredale

M2 · Beyond Matte Liquid Foundation

Likely close Swatch reads warmer · listed warm
Kosas

Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Sephora Collection

13 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Alight Clean Foundation

31CL Cool Light (lighter)
27WM Warm Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.