Foundation Shades

Koh Gen Do

143 in other brands

Aqua Foundation · Liquid and cream

Depth
Lighter than 64% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #d7b191
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Kosas 3.5 Tone in Tinted Face Oil Foundation (likely close). In all, 241 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Kosas

    3.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Physicians Formula

    Fair to Light · Silk Foundation Elixir

    Likely close Swatch reads about the same

  3. Origins

    220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  4. Armani Beauty

    4.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Kevyn Aucoin

    04 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  6. CoverGirl

    Creamy Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  7. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Tarte

    27N Light-Medium Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  9. Sephora Collection

    18.5 Dune · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  10. Guerlain

    035N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  11. Ulta Beauty

    Light To Medium Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  12. Smith & Cult

    240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Lancôme

    220 Buff C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  14. Lorac

    02 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Yves Saint Laurent

    BD35 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  16. bareMinerals

    04 Golden Fair · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  17. Too Faced

    Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed warm

  18. KVD Vegan Beauty

    012 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. Clinique

    Matte Medium · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  20. beautyblender

    2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Make Up For Ever

    Y315 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Laura Mercier

    Ecru · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  23. PÜR

    MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  24. Huda Beauty

    200B Shortbread · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

  25. It Cosmetics

    Light · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  26. Urban Decay

    3.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Cover FX

    40 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  28. Bobbi Brown

    Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  29. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  30. NYX Professional Makeup

    Warm Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  31. MAC

    N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  32. NARS

    M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed cool

  33. Wet n Wild

    Shell Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  34. L'Oréal

    104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads cooler

  35. Il Makiage

    212-66015 15 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  36. Beauty Bakerie

    339 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  37. VDL

    V04.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  38. Exa

    360 Oakjoo · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Givenchy

    Y215 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  40. Charlotte Tilbury

    7 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.