It Cosmetics

Light in other brands

Depth: Lighter than 67% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #dcb28e
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Kosas Very Light Neutral 110 in Revealer Skin-Improving Foundation SPF 25 (likely close). In all, 258 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Kosas

Very Light Neutral 110 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Clinique

Matte Medium · Superpowder Double Face Makeup

Likely close Swatch reads about the same
Lancôme

110 Ivoire C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

5.1 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Tarte

34S Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Urban Decay

50NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Almond · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
VDL

V04.5 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
MAC

N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

150 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light To Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Warm Vanilla · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
PÜR

MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
It Cosmetics

30 Medium Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

06 Medium EF · Foundation Balm

Likely close Swatch reads about the same
CoverGirl

570 Medium/Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Estée Lauder

3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66015 15 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Ecru · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
Almay

100 Fair · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Jouer Cosmetics

Golden Sand · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

40 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
Juvia's Place

650 Alexandria · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

15.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

110N Creative · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Origins

220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

012 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-cool
Benefit Cosmetics

5 Shade Medium Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Physicians Formula

Fair to Light · Silk Foundation Elixir

Likely close Swatch reads about the same
Bobbi Brown

Beige · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
bareMinerals

4.5 Wheat · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
NARS

M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Dior

4 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Koh Gen Do

143 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.20 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

340G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

1N3 Cashmere · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

55Wr · Foundation X+

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Powder

Light Medium (lighter)
Neutral Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.