Foundation Shades

ILIA

Bedarra in other brands

True Skin Serum Foundation · Liquid and cream

Depth
Lighter than 68% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #deb294
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 230 in Pro Filt'r Soft Matte Powder Foundation (likely close). In all, 254 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    230 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Clinique

    CN 40 Cream Chamois · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  3. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

  4. Cover FX

    G40 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  5. Bobbi Brown

    Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  6. L'Oréal

    455 - Natural Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  7. Givenchy

    Y215 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  8. CoverGirl

    Golden Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  9. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  10. Gucci

    210N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  11. Amorepacific

    104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  12. Lawless

    Oasis · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  13. UOMA Beauty

    T2N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Maybelline

    238 Rich Tan · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  15. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  16. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Anastasia Beverly Hills

    Banana · Stick Foundation

    Likely close Swatch reads about the same · listed warm

  18. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  19. NARS

    Patagonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  20. ILIA

    7 Diaz · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  21. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  22. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  23. Tarte

    Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  24. Sephora Collection

    7 Maple · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

  25. Urban Decay

    3.25 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  27. jane iredale

    Light Beige · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  28. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  29. Armani Beauty

    4 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  30. Jouer Cosmetics

    Pebble · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Yves Saint Laurent

    BD30 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  32. Too Faced

    Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  33. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  35. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  36. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  37. It Cosmetics

    22 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  38. Smith & Cult

    240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  40. Hourglass

    No. 2 Light Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Skin Serum Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.