- Depth
- Lighter than 77% of the shades in our data
- Undertone
- Listed as cool from its retail listing
- Swatch
- Reads cooler than most shades this deep #ecbea0
- Data
- Retailer swatch, January 2021 (how we collect it)
The closest shade in another brand is Wet n Wild Nude Ivory in PhotoFocus Liquid Foundation (likely close). In all, 235 ranges have a likely-close shade and 102 brands have one worth trying.
Closest shade in each brand
The 40 closest of 102 brands. The other 62 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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CoverGirl
Creamy Natural · Simply Ageless 3-In-1 Liquid Foundation
Likely close Swatch reads about the same
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Ulta Beauty
Light to Medium Cool · Velvet Matte Longwear Foundation
Likely close Swatch reads about the same · listed cool
-
Milk Makeup
Crème · Blur Liquid Matte Foundation
Likely close Swatch reads about the same · listed warm
-
L'Oréal
W3, Light Medium · True Match Super-Blendable Foundation
Likely close Swatch reads about the same
-
Maybelline
Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear
Likely close Swatch reads about the same
-
Rare Beauty
130N · Liquid Touch Weightless Foundation
Likely close Swatch reads about the same · listed neutral
-
Too Faced
Warm Nude · Born This Way Foundation
Likely close Swatch reads about the same · listed warm
-
NYX Professional Makeup
Vanilla · Total Control Pro Drop Foundation
Likely close Swatch reads about the same
-
Gucci
140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation
Likely close Swatch reads about the same · listed warm
-
beautyblender
1.50 Cool · Bounce Liquid Whip Long Wear Foundation
Likely close Swatch reads about the same · listed cool
-
La Mer
250 Sand · The Soft Fluid Long Wear Foundation SPF 20
Likely close Swatch reads about the same · listed warm
-
Huda Beauty
300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick
Likely close Swatch reads about the same · listed neutral
-
Yves Saint Laurent
BD20 · All Hours Longwear Natural Matte Foundation
Likely close Swatch reads about the same · listed neutral-warm
-
jane iredale
Warm Silk · Liquid Minerals A Foundation
Likely close Swatch reads about the same · listed warm
-
Fenty Beauty
220 · Pro Filt'r Soft Matte Powder Foundation
Likely close Swatch reads about the same · listed warm
-
Estée Lauder
1C0 Shell · Double Wear Stay In Place Matte Powder Foundation
Likely close Swatch reads about the same · listed cool
-
MAC
NC43.5 · Studio Fix Powder Plus Foundation
Likely close Swatch reads about the same · listed neutral-warm
-
Tarte
16N fair-light neutral · face tape foundation
Likely close Swatch reads about the same · listed neutral
-
Guerlain
035C · L'Essentiel Natural Longwear Foundation SPF 20
Likely close Swatch reads about the same · listed cool
-
Makeup Revolution
F7 · Conceal & Hydrate Foundation
Likely close Swatch reads warmer · listed neutral
-
Smith & Cult
160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation
Likely close Swatch reads about the same · listed neutral
-
Juvia's Place
740 Marisol · I Am Magic Foundation
Likely close Swatch reads about the same · listed neutral
-
UOMA Beauty
T1C White Pearl · Say What?! Foundation
Likely close Swatch reads about the same · listed cool
-
Smashbox
2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation
Likely close Swatch reads about the same · listed cool
-
surratt beauty
2 Surreal Skin · Surreal Skin Foundation Wand
Likely close Swatch reads about the same · listed cool
-
Bite Beauty
L35 · Changemaker Supercharged Micellar Foundation
Likely close Swatch reads about the same · listed warm
-
Natasha Denona
P2 - Fair Light Peach · Hy-Glam Serum Foundation
Likely close Swatch reads cooler · listed warm
-
rms beauty
11 · "Un" Cover-Up Cream Foundation
Likely close Swatch reads about the same · listed warm
-
Milani
Nude · Conceal + Perfect 2-in-1 Foundation + Concealer
Likely close Swatch reads about the same
-
Charlotte Tilbury
4 COOL · Airbrush Flawless Foundation
Likely close Swatch reads warmer · listed cool
-
ZOEVA
090C Charismatic · Authentik Skin Natural Luminous Foundation
Likely close Swatch reads about the same · listed cool
Closest shade in the other 62 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Amorepacific 104 Light/Medium Pink
- Anastasia Beverly Hills Banana
- Antonym Beige Light
- Armani Beauty 4.25
- Au Naturale Lucerne
- bareMinerals 01 Opal
- Beauty Bakerie 343 Neutral
- Becca Cosmetics 1C2 Ivory
- Benefit Cosmetics Shade 3
- Bobbi Brown Neutral Sand
- boscia Venice
- Burt's Bees Porcelain
- Catrice 002 Neutral Ivory
- ColourPop 55N Light
- COOLA Golden
- Dermablend 15C
- Dose Of Colors 114 Light
- Dr. Dennis Gross Skincare Light/Medium
- Dr. Jart+ Light
- e.l.f. Cosmetics 20 Light Cool
- Elcie Cosmetics Cameo
- Essence 10 Cool Porcelain
- florence by mills F010
- Flower Beauty M1 Natural Beige
- Givenchy P100
- Haus Labs 110 Light
- Hynt Beauty Sand
- Il Makiage 212-66050 50
- It Cosmetics 20.5 Light Neutral
- J.Cat Beauty Buff
- Josie Maran RG30 Mystical
- Jouer Cosmetics Shell
- Juice Beauty 14 Sand
- Kevyn Aucoin 04 ST
- Koh Gen Do 2
- Kosas 03 Tone
- KVD Vegan Beauty 44 Light C
- L.A. Girl Bisque
- Lancôme 100 Ivoire N
- Laura Mercier 1N2
- Lawless Oasis
- lilah b. b natural
- Lorac 03
- Make Up For Ever Y375Golden
- Morphe F1.110 Cool
- Nudestix 3 Nude
- Ofra Cosmetics 4.25
- Origins 200
- Pacifica 31CL Cool Light
- Perricone MD Porcelain
- Physicians Formula Fair
- PÜR Golden Light
- Revlon 180 Sand Beige
- Sephora Collection 19 Warm Linen
- Shiseido 360
- The Ordinary 2.1 P
- Tom Ford 2.5 Linen
- Urban Decay 2.0
- VDL A04 Cool Medium Beige
- W3LL People Fair Golden
- Wander Beauty Fair Light
- Winky Lux Medium
Filter every range in the shade finder
Next to it in Sublime Perfection Foundation
- 10 Light Medium (lighter)
- 12 Light Medium (deeper)
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.