Koh Gen Do

2 in other brands

Depth: Lighter than 85% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads cooler than most shades this deep #ebc7b1
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Natasha Denona 40N in Transformatte Pore Vanishing Matte Foundation (likely close). In all, 224 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Natasha Denona

40N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed cool
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Snow · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-cool
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Dior

3 Cool Rosy · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

10 Ivory · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Laura Mercier

1C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed cool
Maybelline

120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Tarte

22B Light Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
Wander Beauty

Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

105 Fair · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Cover FX

N20 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

200 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F3 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed cool
La Mer

320 Blush · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Ulta Beauty

Fair Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
L'Oréal

415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
PÜR

LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Clinique

CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

01 Opal · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads cooler · listed cool
ColourPop

40N Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66010 10 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

10 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

1 Fair Neutral Peach · Halo Glow Liquid Filter

Likely close Swatch reads warmer · listed neutral-warm
Juice Beauty

11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads warmer · listed cool
NARS

Yukon · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

230 Classic Beige · Olay Simply Ageless Foundation

Likely close Swatch reads warmer

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

12 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.