Wet n Wild

Rose Ivory in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth: Lighter than 77% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e8bea9
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is UOMA Beauty T2W White Pearl in Say What?! Foundation (likely close). In all, 194 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

UOMA Beauty

T2W White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

010C · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

110 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Bite Beauty

L30 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Dior

1 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Natasha Denona

N3 - Light Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
Perricone MD

Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Sephora Collection

24 Honey · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
bareMinerals

3.5 Cashew · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Cover FX

P20 · Natural Finish Foundation

Likely close Swatch reads cooler · listed cool
Ulta Beauty

Light To Medium Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Nudestix

1 Light · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed cool
It Cosmetics

20.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1C0 Shell · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BR25 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed cool
Tarte

32N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Amorepacific

102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
Milani

Light · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Makeup Revolution

F4 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Alabaster · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Medium Buff · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

Milos · True Skin Serum Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

44 Light C · Lock-It Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

9 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-cool
beautyblender

3.15 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

P105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads warmer · listed cool
Laura Mercier

Dune · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads warmer
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
La Mer

01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Hourglass

Cream · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads cooler · listed cool
Smashbox

1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Suntan · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Warm Nude · Born This Way Foundation

Likely close Swatch reads warmer · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

Nude Ivory (lighter)
Shell Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.