Foundation Shades

Smith & Cult

170 Warm in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth
Lighter than 81% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads cooler than most shades this deep #edc1aa
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Bite Beauty L30 in Changemaker Supercharged Micellar Foundation (likely close). In all, 200 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Bite Beauty

    L30 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Dior

    2 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Perricone MD

    Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  4. Maybelline

    235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  5. UOMA Beauty

    T1C Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  6. beautyblender

    3.15 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  7. KVD Vegan Beauty

    44 Light C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  8. Tarte

    37S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  9. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  10. Wander Beauty

    Golden Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  11. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  12. La Mer

    01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  13. Yves Saint Laurent

    B20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Wet n Wild

    Rose Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  15. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  16. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  17. Laura Mercier

    Dune · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  18. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  19. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

  20. Pat McGrath Labs

    9 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  21. Ulta Beauty

    Light Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  22. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  23. bareMinerals

    05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

  24. ILIA

    Milos · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed cool

  25. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  26. Milani

    Light · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  27. Rare Beauty

    150C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Makeup Revolution

    F4 · Conceal & Glow Foundation

    Likely close Swatch reads cooler · listed cool

  29. Smashbox

    1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  31. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  32. Cover FX

    P20 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed cool

  33. Natasha Denona

    P2 - Fair Light Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  34. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  35. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads warmer · listed warm

  36. Clinique

    Matte Ivory · Superpowder Double Face Makeup

    Likely close Swatch reads warmer

  37. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads warmer · listed warm

  38. L'Oréal

    415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  39. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  40. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.