Milk Makeup

Crème in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth

Lighter than 78% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads cooler than most shades this deep #ecbfa3

Data

Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Clinique Matte Ivory in Superpowder Double Face Makeup (likely close). In all, 228 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Clinique

   Matte Ivory · Superpowder Double Face Makeup

   Likely close Swatch reads about the same

2. Too Faced

   Warm Nude · Born This Way Foundation

   Likely close Swatch reads about the same · listed warm

3. Ulta Beauty

   Light to Medium Cool · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed cool

4. Wet n Wild

   Nude Ivory · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

5. Pat McGrath Labs

   11 Light Medium · Sublime Perfection Foundation

   Likely close Swatch reads about the same · listed cool

6. Huda Beauty

   300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads about the same · listed neutral

7. Estée Lauder

   1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

8. Maybelline

   Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

   Likely close Swatch reads about the same

9. beautyblender

   1.50 Cool · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed cool

10. La Mer

    250 Sand · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

11. UOMA Beauty

    T1C White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

12. CoverGirl

    Creamy Natural · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

13. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

14. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

15. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

16. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

17. Dior

    1 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

18. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

19. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

20. Yves Saint Laurent

    B40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

21. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

22. Milani

    Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

23. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

24. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

25. Tarte

    16N fair-light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

26. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

27. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

28. Natasha Denona

    P2 - Fair Light Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

29. Smashbox

    2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

30. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

31. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

32. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

33. ILIA

    Bowen · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

34. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

35. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

36. bareMinerals

    01 Opal · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

37. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

38. Cover FX

    N30 · Pressed Mineral Foundation

    Likely close Swatch reads warmer · listed neutral

39. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

40. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Armani Beauty 4.25
• Au Naturale Lucerne
• Beauty Bakerie 343 Neutral
• Benefit Cosmetics Shade 3
• Bobbi Brown Neutral Sand
• boscia Venice
• Burt's Bees Porcelain
• Catrice 040 Warm Beige
• Charlotte Tilbury 4 COOL
• ColourPop 55N Light
• COOLA Golden
• Dermablend 15C
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• e.l.f. Cosmetics 20 Light Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Exa 470 Stefania
• florence by mills F010
• Flower Beauty M1 Natural Beige
• Hynt Beauty Sand
• Il Makiage 212-66050 50
• J.Cat Beauty Buff
• Josie Maran RG30 Mystical
• Jouer Cosmetics Shell
• Juice Beauty 14 Sand
• Koh Gen Do 2
• Kosas 03 Tone
• KVD Vegan Beauty 44 Light C
• L.A. Girl Bisque
• Lancôme 100 Ivoire N
• Laura Mercier Ecru
• Lawless Oasis
• lilah b. b natural
• Lorac 03
• MAC NC43.5
• Make Up For Ever Y225
• Makeup Revolution F7
• Milk Makeup Buff
• Morphe F1.110 Cool
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 200
• Pacifica 36CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Golden Light
• Revlon 110 Ivory
• Shiseido 110 Alabaster
• surratt beauty 2 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 2.5 Linen
• Urban Decay 41CP
• VDL A04 Cool Medium Beige
• W3LL People Fair Golden
• Wander Beauty Golden Medium
• Winky Lux Medium
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

• Medium Light (lighter)
• Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.