Foundation Shades

UOMA Beauty

T1C White Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 79% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #eac0a7
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics 20.5 Light Neutral in Your Skin But Better Foundation + Skincare (likely close). In all, 224 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  2. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  3. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  4. Dior

    1 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  5. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  6. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

  7. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  8. Tarte

    37S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  9. Maybelline

    235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  10. Ulta Beauty

    Light Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  11. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  12. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  14. ILIA

    Bowen · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  15. Clinique

    Matte Ivory · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  16. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  17. Yves Saint Laurent

    B40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  19. La Mer

    01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  20. Smith & Cult

    170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  21. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  23. beautyblender

    3.15 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  24. Cover FX

    N20 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  25. CoverGirl

    540 Light · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  26. Wander Beauty

    Golden Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  27. Milani

    Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  28. Fenty Beauty

    170 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  29. Armani Beauty

    4.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  30. Wet n Wild

    Rose Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads cooler

  31. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  32. Perricone MD

    Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads cooler

  33. Make Up For Ever

    Y225 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  34. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  35. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  36. Juvia's Place

    730 Isla · I Am Magic Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  37. Laura Mercier

    Ecru · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  38. bareMinerals

    05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

  39. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  40. KVD Vegan Beauty

    44 Light C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.