ColourPop

40N Light in other brands

Pretty Fresh Foundation · Liquid and cream

Depth: Lighter than 80% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads cooler than most shades this deep #e4c3b0
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 25 Beige in Matte Perfection Full Coverage Foundation (likely close). In all, 197 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

25 Beige · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

BR10 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
PÜR

MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed cool
Jouer Cosmetics

Warm Ivory · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

9.5 Flax · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed cool
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Dior

2 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
Natasha Denona

23R · Foundation X+

Likely close Swatch reads about the same · listed cool
Laura Mercier

Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Clinique

Light · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

Likely close Swatch reads about the same
Tarte

10N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
ILIA

10 Porto Ferro · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
NARS

Terre Neuve · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

3 Fair · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66010 10 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Catrice

040 Warm Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F4 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

00N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads warmer · listed neutral
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed cool
Koh Gen Do

13 · Aqua Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

N10 · Natural Finish Foundation

Likely close Swatch reads warmer · listed neutral
La Mer

23 Warm Vanilla · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads warmer · listed warm
Bite Beauty

L25 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads warmer · listed warm
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
Haus Labs

050 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads cooler · listed warm
Wander Beauty

Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Ulta Beauty

Fair Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads warmer · listed cool
UOMA Beauty

T2N White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads cooler · listed cool
Fenty Beauty

170 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Amorepacific

102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads cooler · listed cool
KVD Vegan Beauty

105 Fair · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
lilah b.

b original · Marvelous Matte Crème Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Alabaster · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads cooler · listed cool
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Rose Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads cooler
Maybelline

120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
jane iredale

Satin · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

33C Light (lighter)
45W Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.