Smith & Cult

110 Neutral in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 86% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #ebc8b0
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Cloud in Born This Way Foundation (likely close). In all, 233 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Too Faced

Cloud · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral-cool
Dior

3.5 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Golden Sun · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same · listed warm
ILIA

3 Balos · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral-cool
CoverGirl

230 Classic Beige · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
jane iredale

Amber · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

25 WLight · Foundation X+

Likely close Swatch reads about the same · listed warm
Tarte

13N Fair Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Fair Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Cover FX

1 N Light · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

1 Fair Neutral Peach · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral-warm
Juice Beauty

11 Rosy Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
PÜR

LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

349 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.60 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

1 Driftwood · Make No Mistake Foundation & Concealer Stick

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

Ecru · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Bobbi Brown

4 Natural · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Milani

Warm Shell · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW13 · Studio Waterweight SPF 30 Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

160 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

8 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 10 Alabaster · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Makeup Revolution

F2 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

2 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same
Lancôme

240 Versatile Rose Clair II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Milk Makeup

Porcelain · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

10 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T1W White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Light Ivory · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
NARS

Yukon · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

320 Blush · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Guerlain

01C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

100 Neutral (lighter)
120 Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.