Foundation Shades

ZOEVA

090C Charismatic in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 76% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #e5bea2
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX N35 in Pressed Mineral Foundation (likely close). In all, 250 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Cover FX

    N35 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  2. CoverGirl

    540 Light · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  3. Clinique

    Fresh Ivory · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  4. UOMA Beauty

    T1N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Tarte

    16N fair-light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  6. Yves Saint Laurent

    BD20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. Juice Beauty

    14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  8. Armani Beauty

    4.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  9. Kosas

    03 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  10. Sephora Collection

    6 Hickory · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed warm

  11. Urban Decay

    41CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  12. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  13. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  14. Dior

    4 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Beauty Bakerie

    343 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  18. e.l.f. Cosmetics

    20 Light Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  19. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Too Faced

    Pearl · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  21. jane iredale

    Satin · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

  22. NARS

    Yukon · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  23. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  24. Lorac

    03 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Bobbi Brown

    Cool Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  27. Juvia's Place

    730 Isla · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  28. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  29. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  30. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  31. MAC

    NC41 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  32. NYX Professional Makeup

    Light Ivory · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  33. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  34. Lancôme

    100 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Physicians Formula

    Fair · Silk Foundation Elixir

    Likely close Swatch reads about the same

  36. Jouer Cosmetics

    Shell · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  37. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  38. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  39. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  40. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.