Foundation Shades

Wet n Wild

Nude Ivory in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #edbfa1
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pat McGrath Labs 11 Light Medium in Sublime Perfection Foundation (likely close). In all, 236 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  2. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  3. CoverGirl

    Creamy Natural · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  4. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  5. Clinique

    Matte Ivory · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  6. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  7. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  8. beautyblender

    1.50 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  9. La Mer

    250 Sand · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  10. Maybelline

    Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  11. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  12. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  13. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  14. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  15. Yves Saint Laurent

    BD20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. MAC

    NC43.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  18. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  19. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  21. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  22. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  23. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  24. Tarte

    16N fair-light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  25. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads warmer

  26. Smashbox

    2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  27. UOMA Beauty

    T1C White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  28. Milani

    Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  29. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads warmer · listed neutral

  30. Hourglass

    Alabaster · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed cool

  31. Bite Beauty

    L35 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  32. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  33. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  34. Natasha Denona

    P2 - Fair Light Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads cooler · listed warm

  35. Dior

    2 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads cooler · listed warm

  36. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  37. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  38. Cover FX

    N30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  39. PÜR

    Golden Light · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  40. Tom Ford

    2.5 Linen · Traceless Foundation Stick

    Likely close Swatch reads warmer

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.