Foundation Shades

Makeup Revolution

F7 in other brands

Conceal & Hydrate Foundation · Liquid and cream

Depth
Lighter than 77% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #e8be9e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Exa 470 Stefania in High Fidelity Foundation (likely close). In all, 256 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  2. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  3. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  4. CoverGirl

    Classic Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  5. Urban Decay

    2.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  6. Clinique

    WN 16 Buff · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  7. beautyblender

    3.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  8. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  9. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  11. Yves Saint Laurent

    B45 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Guerlain

    03C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  13. Shiseido

    360 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

  14. ZOEVA

    060N Brave · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  15. Ulta Beauty

    Fair To Light Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  16. e.l.f. Cosmetics

    20 Light Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  17. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  18. Juice Beauty

    14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  19. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  20. Lancôme

    100 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  21. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

  22. Too Faced

    Pearl · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  23. Tarte

    20S light sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  24. MAC

    NW15 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  26. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  27. Maybelline

    Warm Nude · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  28. Cover FX

    N35 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  29. UOMA Beauty

    T1W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  30. NARS

    Salzburg · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  31. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  32. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  33. Tom Ford

    2.5 Linen · Traceless Foundation Stick

    Likely close Swatch reads about the same

  34. L'Oréal

    430 - Ivory Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  35. Armani Beauty

    4 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  36. bareMinerals

    02 Vanilla · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  37. surratt beauty

    3 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  38. La Mer

    310 Beige · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  39. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  40. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Conceal & Hydrate Foundation

  • F4 (lighter)
  • F10 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.