ColourPop

70W Light in other brands

Pretty Fresh Foundation · Liquid and cream

Depth: Lighter than 71% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #d8b99d
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS St Moritz in Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 (likely close). In all, 191 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

St Moritz · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
jane iredale

Suntan · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed neutral
Sephora Collection

19.5 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Vanilla · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

05 Fairly Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Tom Ford

4.0 Fawn · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed olive
Anastasia Beverly Hills

220N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Estée Lauder

1C0 Shell · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Urban Decay

3.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
MAC

N4.75 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F1 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Very Light Neutral 100 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Exa

480 Liam · High Fidelity Foundation

Likely close Swatch reads cooler · listed neutral
Beauty Bakerie

339 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light to Medium Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Buff Beige · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
PÜR

MN3 Linen · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

R230 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Dermablend

10N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads cooler · listed cool
Charlotte Tilbury

4.5 · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

050N Beautiful · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD10 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-cool
Jouer Cosmetics

Latte · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Porcelain · Photo Focus Dewy Foundation

Likely close Swatch reads warmer
Lancôme

210 Buff N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

02 Light EF · The Etherealist Foundation

Likely close Swatch reads cooler · listed warm
Il Makiage

212-66030 30 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
VDL

A04.5 Warm Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

035W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads lighter · listed warm
CoverGirl

Creamy Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

13 Fair Neutral · Soft Glam Satin Foundation

Likely close Swatch reads lighter · listed neutral
Laura Mercier

Cashew Beige · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads lighter · listed neutral-warm
Dior

4 Warm Olive · BACKSTAGE Face & Body Foundation

Likely close Swatch reads lighter · listed olive
Burt's Bees

Ivory · Goodness Glows Liquid Foundation

Likely close Swatch reads lighter · listed neutral
Origins

100 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads lighter · listed cool
Catrice

025 Warm Oat · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Kalahari · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads cooler · listed neutral
Hourglass

Beige · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
Too Faced

Light Beige · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

60N Light (lighter)
80W Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.