Foundation Shades

UOMA Beauty

T1W White Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #edcdb7
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX N20 in Pressed Mineral Foundation (likely close). In all, 222 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Cover FX

    N20 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Juice Beauty

    08 Cream · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  3. Urban Decay

    10 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  5. Dior

    2 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  6. jane iredale

    Natural · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  7. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  8. Tarte

    16B Fair-Light Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  9. Makeup Revolution

    F2 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  10. MAC

    NW15 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  12. It Cosmetics

    Light · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  13. VDL

    V03 Warm Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  14. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  15. Natasha Denona

    25 WLight · Foundation X+

    Likely close Swatch reads about the same · listed warm

  16. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  17. La Mer

    13 Warm Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

  18. Estée Lauder

    2N1 Desert Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  19. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  20. ILIA

    3 Balos · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  21. Bobbi Brown

    1 Warm Ivory · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Armani Beauty

    2 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same

  23. CoverGirl

    220 Creamy Natural · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  24. Smith & Cult

    110 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Guerlain

    01C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  26. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  27. Too Faced

    Snow · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  28. Rare Beauty

    120C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  29. Milani

    Warm Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  30. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  31. Ulta Beauty

    Fair Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  32. KVD Vegan Beauty

    41 Light N · Lock-It Foundation

    Likely close Swatch reads cooler · listed neutral

  33. NYX Professional Makeup

    Fair · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Lawless

    Sunrise · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads warmer · listed cool

  35. Tom Ford

    0.4 Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  36. Fenty Beauty

    180 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  37. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  38. Givenchy

    Y100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  39. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads warmer · listed cool

  40. Shiseido

    150 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.