Foundation Shades

UOMA Beauty

T2C White Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 87% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #edc8b6
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Bite Beauty L10 in Changemaker Supercharged Micellar Foundation (likely close). In all, 183 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed cool

  2. La Mer

    200 Dune · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  3. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Sephora Collection

    3 Cashmere · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  5. NYX Professional Makeup

    Light Porcelain · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Wander Beauty

    Light Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  7. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  8. ILIA

    Milos · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed cool

  9. KVD Vegan Beauty

    105 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  10. bareMinerals

    01 Opal · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

  11. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  12. Dior

    3 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  13. Haus Labs

    100 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  15. Tarte

    12B fair beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

  16. L'Oréal

    415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  17. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  18. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed cool

  19. Beauty Bakerie

    347 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed cool

  20. Yves Saint Laurent

    BR10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  21. Smashbox

    1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Natasha Denona

    40N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  23. Koh Gen Do

    2 · Aqua Foundation

    Likely close Swatch reads warmer · listed cool

  24. Makeup Revolution

    F3 · Conceal & Hydrate Foundation

    Likely close Swatch reads warmer · listed cool

  25. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  26. Milani

    Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer · listed warm

  27. Smith & Cult

    130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Givenchy

    N03 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  29. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

  30. PÜR

    MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  31. ColourPop

    40N Light · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  33. Jouer Cosmetics

    Warm Ivory · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  34. MAC

    NW20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed cool

  35. Too Faced

    Snow · Born This Way Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  36. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  37. Cover FX

    P10 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed cool

  38. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed cool

  39. Hourglass

    Cream · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads cooler · listed cool

  40. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads warmer

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.