Tarte

12B fair beige in other brands

Depth: Lighter than 91% of the shades in our data
Undertone: Listed as cool on the brand's website
Swatch: Reads cooler than most shades this deep #f4cdba
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Wander Beauty Light Medium in Nude Illusion Liquid Foundation (likely close). In all, 175 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wander Beauty

Light Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Almay

Light/Medium · Smart Shade Skintone Matching Makeup

Likely close Swatch reads about the same
W3LL People

Dark Neutral · Bio Base Pressed Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

150 Natural · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Bite Beauty

L10 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed cool
ILIA

Salina · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Haus Labs

100 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

01 Opal · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T2C White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

3 Cashmere · Matte Perfection Tinted Moisturizer

Likely close Swatch reads about the same
L'Oréal

415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

41 Light N · Lock-It Foundation

Likely close Swatch reads warmer · listed neutral
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads warmer · listed cool
Dior

3 Cool Rosy · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

3.5 Ivory Rose · Traceless Foundation Stick

Likely close Swatch reads warmer
Smashbox

1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Buff · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
Smith & Cult

130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Tarte

27B · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed cool
NARS

Oslo · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y235 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Maybelline

122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

B20 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Cloud · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-cool
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
Beauty Bakerie

351 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads warmer · listed neutral
Bobbi Brown

0 Porcelain · Skin Weightless Powder Foundation

Likely close Swatch reads warmer · listed neutral
Makeup Revolution

F3 · Conceal & Hydrate Foundation

Likely close Swatch reads warmer · listed cool
Laura Mercier

Dune · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads warmer · listed cool
J.Cat Beauty

Rose Beige · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Milani

Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads warmer
Natasha Denona

P1 - Fair Peach · Hy-Glam Serum Foundation

Likely close Swatch reads warmer · listed warm
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads warmer · listed cool
Cover FX

P20 · Power Play Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads warmer
Pat McGrath Labs

9 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in face tape foundation

8B porcelain beige (lighter)
12N fair neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.