Foundation Shades

Wet n Wild

Rose Ivory in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #dfc2b4
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Makeup Revolution F5 in Conceal & Define Full Coverage Foundation (likely close). In all, 122 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Makeup Revolution

    F5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  2. Make Up For Ever

    Y205 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  3. lilah b.

    b original · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed cool

  4. Natasha Denona

    45 NMedium · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  5. Jouer Cosmetics

    Ivory · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  6. Sephora Collection

    02 Porcelain Neutral · Matte Perfection Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Il Makiage

    212-66035 35 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  8. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  9. Koh Gen Do

    13 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  10. Josie Maran

    RG10 Supernatural · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads cooler · listed neutral

  11. Charlotte Tilbury

    2 · Magic Foundation

    Likely close Swatch reads warmer · listed cool

  12. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed cool

  13. Dior

    1 Neutral · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  14. bareMinerals

    03 Buttercream · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads warmer · listed warm

  15. PÜR

    MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  16. Dr. Jart+

    light to medium skin · Black Label Detox BB Beauty Balm

    Likely close Swatch reads cooler

  17. Yves Saint Laurent

    BR20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  18. ColourPop

    30N Fair · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  19. Tom Ford

    3.5 Ivory Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed cool

  20. Clinique

    Light · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads warmer

  21. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  22. KVD Vegan Beauty

    115 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  23. Givenchy

    N03 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  24. Lawless

    Pristine · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed cool

  25. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  26. Antonym

    Beige Medium Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads cooler

  27. Nudestix

    2 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  28. Catrice

    040 Warm Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  29. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  30. Guerlain

    00N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  31. Cover FX

    N10 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  32. La Mer

    23 Warm Vanilla · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed warm

  33. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  34. UOMA Beauty

    T2N White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Tarte

    10N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  36. ILIA

    10 Porto Ferro · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads warmer · listed warm

  37. NARS

    Terre Neuve · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  38. jane iredale

    Satin · Liquid Minerals A Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  39. Beauty Bakerie

    347 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed cool

  40. MAC

    NW20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.