Milk Makeup

Light in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth

Lighter than 67% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #e7ae91

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Revlon 110 Ivory in ColorStay Light Cover Liquid Foundation (likely close). In all, 191 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Revlon

   110 Ivory · ColorStay Light Cover Liquid Foundation

   Likely close Swatch reads about the same

2. Milk Makeup

   Cashmere · Flex Foundation Stick

   Likely close Swatch reads about the same · listed cool

3. Armani Beauty

   4.25 · Power Fabric Longwear High Cover Foundation SPF 25

   Likely close Swatch reads about the same · listed warm

4. L'Oréal

   C4, Light Medium · True Match Super-Blendable Foundation

   Likely close Swatch reads about the same

5. Bite Beauty

   M75 · Changemaker Supercharged Micellar Foundation

   Likely close Swatch reads about the same · listed warm

6. Becca Cosmetics

   2C2 Teak · Ultimate Coverage 24 Hour Foundation

   Likely close Swatch reads about the same · listed neutral

7. Dior

   2 Warm Peach · Dior Airflash Spray Foundation

   Likely close Swatch reads about the same · listed warm

8. Ulta Beauty

   Tan Cool · Mineral Powder Foundation

   Likely close Swatch reads about the same · listed cool

9. rms beauty

   22.5 · "Un" Cover-Up Cream Foundation

   Likely close Swatch reads about the same · listed cool

10. Tom Ford

    1.5 Cream · Traceless Foundation Stick

    Likely close Swatch reads about the same

11. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed cool

12. Make Up For Ever

    R410Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

13. Tarte

    20N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

14. Yves Saint Laurent

    B50 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral

15. Kevyn Aucoin

    07 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

16. Givenchy

    P210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

17. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

18. bareMinerals

    05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

19. Cover FX

    P40 · Power Play Foundation

    Likely close Swatch reads about the same · listed cool

20. Clinique

    Abundant Alabaster · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

21. Sephora Collection

    5 Cork · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed cool

22. Bobbi Brown

    Cool Beige · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

23. Smith & Cult

    180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

24. Nudestix

    3 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

25. Haus Labs

    160 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

26. MAC

    NW25 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

27. NARS

    M3.25 Porto · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

28. Morphe

    Hint of Toffee · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

29. Maybelline

    130 Buff Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

30. KVD Vegan Beauty

    120 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

31. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral

32. Natasha Denona

    R4 - Light Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

33. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads warmer · listed neutral

34. UOMA Beauty

    T3C Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

35. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

36. CoverGirl

    L90 Classic Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads warmer

37. J.Cat Beauty

    Soft Taupe · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

38. Too Faced

    Seashell · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

39. Wet n Wild

    Shell Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads warmer

40. Milani

    Creamy Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 400 Medium Meets Deep
• Amorepacific 106 Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Dark
• Au Naturale Lucerne
• Beauty Bakerie 341 Warm Neutral
• beautyblender 2.50 Neutral
• Benefit Cosmetics Shade 4
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 010 Cool Cashmere
• Charlotte Tilbury 5 Medium
• ColourPop 85N Medium
• COOLA Golden
• Dermablend 15C Cool Beige
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 3 Light/Medium Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Estée Lauder 1C1 Cool Bone
• Exa 500 Whit
• Fenty Beauty 210
• florence by mills L040
• Flower Beauty M1 Natural Beige
• Gucci 150C
• Guerlain 04C
• Hourglass No. 2 Light Beige
• Huda Beauty 210B Chai
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66060 60
• ILIA Maraca
• It Cosmetics Transforming Neutral Beige
• jane iredale Suntan
• Josie Maran Medium Dark
• Jouer Cosmetics Honey Beige
• Juice Beauty 20 Golden Tan
• Juvia's Place 620 Fes
• Koh Gen Do 301
• Kosas Light Cool 150
• L.A. Girl Porcelain
• La Mer 21 Petal
• Lancôme 160 Ivoire W
• Lawless Oasis
• lilah b. b classic
• Lorac 02
• Makeup Revolution F7
• NYX Professional Makeup Light
• Origins 240
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR Medium
• Smashbox 0.5
• surratt beauty 4 Surreal Skin
• The Ordinary 3.0 R
• Urban Decay 3.25
• VDL V04.5 Cool Undertone
• W3LL People Fair Pink
• Wander Beauty Tan
• Winky Lux Medium Deep
• ZOEVA 220W Glorious

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

• Crème (lighter)
• Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.