Foundation Shades

Josie Maran

Medium Dark in other brands

Argan Matchmaker Serum Foundation · Liquid and cream

Depth
Lighter than 46% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #cf9d7e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent BR50 in All Hours Longwear Natural Matte Foundation (likely close). In all, 227 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    BR50 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  2. Milani

    Light Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  3. Make Up For Ever

    Y375 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  4. Lancôme

    035W · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed warm

  5. Clinique

    Intense Ivory · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  6. Tarte

    51S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  7. bareMinerals

    20 Golden Tan · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  8. Givenchy

    Y310 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  9. Physicians Formula

    Light · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  10. Milk Makeup

    Golden Honey · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  11. CoverGirl

    Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  12. Bite Beauty

    M90 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Sephora Collection

    19 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  14. NARS

    Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  15. Armani Beauty

    6.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed olive

  16. Cover FX

    N70 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Bobbi Brown

    6.5 Warm Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

  19. NYX Professional Makeup

    Medium Olive · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same · listed olive

  20. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads about the same

  21. ILIA

    Bonaire · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  22. Becca Cosmetics

    3C2 Cassava · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  23. Gucci

    280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  24. Guerlain

    03W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  25. florence by mills

    M080 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  26. Wet n Wild

    Buff Bisque · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  27. UOMA Beauty

    T2N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  28. ColourPop

    125N Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Almay

    400 Neutral · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same · listed neutral

  30. Too Faced

    Taffy · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  31. Nudestix

    5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Urban Decay

    5.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  33. Laura Mercier

    3W2 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  34. Dior

    5 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  35. KVD Vegan Beauty

    048 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Estée Lauder

    4N1 Shell Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  37. Origins

    500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  38. Maybelline

    Golden · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  39. Hourglass

    Sand · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  40. Il Makiage

    212-66075 75 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Argan Matchmaker Serum Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.