Foundation Shades

KVD Vegan Beauty

048 Medium in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth
Lighter than 43% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #ca9c7b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 43W in Flawless Creator Liquid Foundation Drops (likely close). In all, 232 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dermablend

    43W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  2. Estée Lauder

    3N1 Ivory Beige · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed neutral

  3. Bite Beauty

    M90 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Origins

    500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  5. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  6. Make Up For Ever

    Y412 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  7. NARS

    Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  8. Cover FX

    N70 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Urban Decay

    6.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  10. NYX Professional Makeup

    Medium Olive · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed olive

  11. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. Sephora Collection

    23 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  13. L'Oréal

    True Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  14. bareMinerals

    15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  15. Guerlain

    04W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  16. Armani Beauty

    7.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  17. Tom Ford

    8.2 Warm Honey · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  18. Givenchy

    Y305 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  19. Lancôme

    250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  20. Tarte

    34S medium sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  21. Juvia's Place

    500 Bogota · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  22. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

  23. Milk Makeup

    Caramel · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  24. Yves Saint Laurent

    BR45 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  25. Bobbi Brown

    Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  26. CoverGirl

    580 Tan · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  27. ColourPop

    125N Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Ulta Beauty

    Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  29. Il Makiage

    212-66075 75 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  30. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  31. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Huda Beauty

    220N Custard · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. MAC

    NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  34. Laura Mercier

    4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  35. Josie Maran

    Medium Dark · Argan Matchmaker Serum Foundation

    Likely close Swatch reads about the same

  36. florence by mills

    LM050 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  37. Gucci

    280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed cool

  38. Clinique

    Normous Neutral · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  39. Almay

    130 Medium · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  40. Wet n Wild

    Classic Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.