Foundation Shades

Huda Beauty

220N Custard in other brands

#FauxFilter Full Coverage Matte Foundation · Liquid and cream

Depth
Lighter than 43% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #ca9b75
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal Sand Beige in True Match Lumi Healthy Luminous Makeup (likely close). In all, 234 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    Sand Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  2. Lancôme

    370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  3. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  4. Ulta Beauty

    Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  5. ColourPop

    145W Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  6. Rare Beauty

    310W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  7. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. Essence

    50 Neutral Champagne · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  9. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Make Up For Ever

    Y340 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  11. Exa

    370 Dawn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  12. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  13. Armani Beauty

    7.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  14. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  15. Givenchy

    N08 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  16. Tarte

    42N Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  17. NYX Professional Makeup

    Buff · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  18. PÜR

    TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed olive

  19. CoverGirl

    L80 True Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  20. MAC

    NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  21. Guerlain

    05N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  22. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

  23. bareMinerals

    15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  24. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  25. Origins

    400 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  26. Morphe

    F2.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  27. VDL

    A05.5 Warm Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  28. Makeup Revolution

    F8.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  29. Bobbi Brown

    Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  30. Smashbox

    2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Urban Decay

    40WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  32. Clinique

    CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  33. KVD Vegan Beauty

    045 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  34. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  35. Lorac

    12 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Juvia's Place

    500 Bogota · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  37. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  38. Cover FX

    G60 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  39. Sephora Collection

    17 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

  40. Wet n Wild

    Golden Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in #FauxFilter Full Coverage Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.