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Foundation Shades

Urban Decay

40WY in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth: Lighter than 46% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #cb9f7a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NYX Professional Makeup Buff in Born To Glow Naturally Radiant Foundation (likely close). In all, 235 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NYX Professional Makeup

Buff · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

90N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Too Faced

Honey · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed olive
Juvia's Place

500 Bogota · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

31.5 Medium Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Origins

400 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

045N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Sephora Collection

17 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Lorac

12 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
VDL

V05 Warm Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Exa

290 Seb · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

107.5 Ivory Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
ColourPop

145W Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
Givenchy

N07 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Fenty Beauty

6 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Makeup Revolution

F8.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

310G Amaretti · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC27 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
bareMinerals

10 Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

15 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

580 Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Beauty Bakerie

333 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Wet n Wild

Bronze Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y365 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

7.7 Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Lawless

Nomad · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

310 Clair 30 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Kevyn Aucoin

09 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Smashbox

2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

CN 90 Sand · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Dermablend

43W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
Shiseido

420 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Au Naturale

Seville · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

40NN (lighter)
40WO (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.