Foundation Shades

Urban Decay

40WO in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 38% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #be9771
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ColourPop 147W Medium Dark in Pretty Fresh Foundation (likely close). In all, 154 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ColourPop

    147W Medium Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  2. Il Makiage

    212-66105 105 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Haus Labs

    260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  4. Burt's Bees

    Warm Honey · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  5. Catrice

    055 Warm Bamboo · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  6. NYX Professional Makeup

    Beige · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  7. Shiseido

    420 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

  8. Hourglass

    Golden Natural · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Dermablend

    40W Sienna · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  10. Morphe

    F2.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Anastasia Beverly Hills

    315N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  13. Tarte

    48G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  14. Guerlain

    05N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  15. Estée Lauder

    2C5 Creamy Tan · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed cool

  16. Fenty Beauty

    360 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Armani Beauty

    6.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  18. CoverGirl

    L80 True Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  19. Elcie Cosmetics

    Vanilla · Micro Silque Foundation

    Likely close Swatch reads cooler · listed neutral

  20. La Mer

    41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed cool

  21. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads cooler · listed neutral

  22. Lorac

    08 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  23. Sephora Collection

    33 Medium Walnut · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  24. jane iredale

    Cognac · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same

  25. Clinique

    Fresh Sand · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  26. Origins

    530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  27. Too Faced

    Caramel · Born This Way Foundation

    Likely close Swatch reads cooler · listed neutral

  28. It Cosmetics

    Tan · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  29. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads cooler

  30. Givenchy

    N08 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Wet n Wild

    Bronze Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  32. MAC

    NC38 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed warm

  33. Natasha Denona

    87W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  34. PÜR

    Tan · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  35. VDL

    V06 Warm Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed warm

  36. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads cooler

  37. Kosas

    07 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed neutral

  38. Kevyn Aucoin

    12 Deep EF · Foundation Balm

    Likely close Swatch reads about the same

  39. Cover FX

    2 G Plus Medium · Custom Cover Drops

    Likely close Swatch reads warmer · listed olive

  40. Lancôme

    450 Suede N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.