ColourPop

147W Medium Dark in other brands

Pretty Fresh Foundation · Liquid and cream

Depth

Lighter than 38% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #be9774

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 40WO in Stay Naked Weightless Liquid Foundation (likely close). In all, 161 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Urban Decay

   40WO · Stay Naked Weightless Liquid Foundation

   Likely close Swatch reads about the same · listed warm

2. Il Makiage

   212-66105 105 · Woke Up Like This Flawless Base Foundation

   Likely close Swatch reads about the same · listed neutral

3. Elcie Cosmetics

   Vanilla · Micro Silque Foundation

   Likely close Swatch reads about the same · listed neutral

4. La Mer

   41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

   Likely close Swatch reads about the same · listed cool

5. NYX Professional Makeup

   Medium Olive · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed olive

6. Guerlain

   05N · Lingerie De Peau Natural Perfection Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

7. Haus Labs

   260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads about the same · listed olive

8. Burt's Bees

   Classic Ivory · Goodness Glows Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

9. Anastasia Beverly Hills

   315N · Luminous Foundation

   Likely close Swatch reads about the same · listed neutral

10. Hourglass

    Golden Natural · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

11. Tarte

    48G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

12. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

13. Too Faced

    Caramel · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

14. Kosas

    07 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

15. Shiseido

    420 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

16. Kevyn Aucoin

    12 Deep EF · The Etherealist Foundation

    Likely close Swatch reads cooler · listed neutral

17. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral

18. CoverGirl

    L80 True Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

19. Dermablend

    40W Sienna · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

20. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

21. Estée Lauder

    2C4 Ivory Rose · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

22. Armani Beauty

    6.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

23. Catrice

    055 Warm Bamboo · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same · listed warm

24. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

25. It Cosmetics

    Tan · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

26. Lorac

    12 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

27. Morphe

    F2.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

28. jane iredale

    Cognac · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same

29. Sephora Collection

    21 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

30. MAC

    NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed cool

31. Milk Makeup

    Caramel · Blur Liquid Matte Foundation

    Likely close Swatch reads cooler · listed warm

32. Yves Saint Laurent

    BR45 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads cooler · listed neutral-cool

33. Milani

    Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

34. Fenty Beauty

    11 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

35. Lancôme

    250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads cooler

36. Tom Ford

    8.2 Warm Honey · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed warm

37. VDL

    V06 Warm Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

38. Cover FX

    3 N Medium · Custom Cover Drops

    Likely close Swatch reads cooler · listed neutral

39. Exa

    260 Alex · High Fidelity Foundation

    Likely close Swatch reads cooler

40. Givenchy

    N08 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 130 Medium
• Amorepacific 208 Medium Yellow
• Antonym Dark
• Au Naturale Seville
• bareMinerals 23 Walnut
• Beauty Bakerie 329 Warm Neutral
• beautyblender 3.65 Neutral
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 8 Tan Warm
• Bite Beauty M90
• BLK/OPL Rich Caramel
• Bobbi Brown Golden
• boscia Manhattan Beach
• Charlotte Tilbury 9.5
• Clinique Fresh Sand
• COOLA Golden
• Dior 4 Warm Olive
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Essence 80 Cool Chai
• florence by mills M080
• Flower Beauty M4 Tawny
• Gucci 360W
• Huda Beauty 220N Custard
• Hynt Beauty Honey Chestnut
• ILIA 11 Matira
• J.Cat Beauty Soft Tan
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 10 Naked Beige
• Juvia's Place 500 Bogota
• KIKO Milano Hazelnut
• Koh Gen Do 301
• KVD Vegan Beauty 048 Medium
• L.A. Girl Medium Beige
• L'Oréal Buff Beige
• Laura Mercier 4W1
• lilah b. b classic
• Make Up For Ever Y412
• Makeup Revolution F10.2
• NARS Malaga
• Natasha Denona 87W
• Nudestix 5 Nude
• Ofra Cosmetics 4.75
• Origins 530
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 15 Medium
• Perricone MD Beige
• Pretty Vulgar Shameless Skin
• PÜR DG3 Caramel
• Rare Beauty 310W
• Revlon 330 Natural Tan
• rms beauty 55
• Smashbox 2.18
• Smith & Cult 300 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Ulta Beauty Tan Warm
• UOMA Beauty T3N Honey Honey
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Wet n Wild Bronze Beige
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

• 145W Med Dark (lighter)
• 148N Med Dark (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.