Foundation Shades

Makeup Revolution

F10.2 in other brands

Conceal & Define Full Coverage Foundation · Liquid and cream

Depth
Lighter than 33% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #bb8d68
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NYX Professional Makeup Soft Beige in Can't Stop Won't Stop Foundation (likely close). In all, 179 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NYX Professional Makeup

    Soft Beige · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same

  2. Anastasia Beverly Hills

    320N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  3. Pat McGrath Labs

    18 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

  4. Exa

    300 Michelle · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  5. MAC

    NW25 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  6. L.A. Girl

    Medium Beige · Pro.Matte Foundation

    Likely close Swatch reads about the same

  7. Milani

    Toasted Tawny · Screen Queen Foundation

    Likely close Swatch reads about the same

  8. It Cosmetics

    Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  9. jane iredale

    Cognac · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same

  10. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral

  11. Too Faced

    Maple · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Beauty Bakerie

    323 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  13. Yves Saint Laurent

    B55 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. bareMinerals

    24.5 Maple · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  15. Morphe

    F3.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. VDL

    V07 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  17. Dermablend

    45W Hazelnut Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  18. Gucci

    360W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  19. CoverGirl

    610 Rich/Deep · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  20. Laura Mercier

    5W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  21. Sephora Collection

    53.5 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Armani Beauty

    9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  23. Guerlain

    055W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  24. Natasha Denona

    87W · Foundation X+

    Likely close Swatch reads about the same · listed warm

  25. Wet n Wild

    Caramel · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  26. Tarte

    42N Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  27. Estée Lauder

    5W2 Rich Caramel · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  28. surratt beauty

    10 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  29. Revlon

    330 Natural Tan · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  30. Haus Labs

    260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  31. PÜR

    TN3 Sand · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  32. Catrice

    046 Caramel Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

  33. Perricone MD

    Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  34. Urban Decay

    41 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Lorac

    16 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  36. Lancôme

    460 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  37. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads warmer · listed warm

  38. Maybelline

    Honey Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads lighter

  39. Hourglass

    Warm Beige · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed warm

  40. Il Makiage

    212-66090 90 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed olive

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Conceal & Define Full Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.