Foundation Shades

NYX Professional Makeup

Soft Beige in other brands

Can't Stop Won't Stop Foundation · Liquid and cream

Depth
Lighter than 33% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #b98e6a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pat McGrath Labs 18 Medium in Sublime Perfection Foundation (likely close). In all, 157 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pat McGrath Labs

    18 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

  2. Makeup Revolution

    F10.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  3. jane iredale

    Cognac · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same

  4. Anastasia Beverly Hills

    320N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  5. NYX Professional Makeup

    Caramel · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  6. Yves Saint Laurent

    B55 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral

  8. L.A. Girl

    Medium Beige · Pro.Matte Foundation

    Likely close Swatch reads about the same

  9. Exa

    300 Michelle · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Milani

    Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  11. Laura Mercier

    5W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  12. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads warmer · listed warm

  13. Haus Labs

    260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  14. Hourglass

    Warm Beige · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed warm

  15. MAC

    NW30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed cool

  16. It Cosmetics

    39 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  17. Natasha Denona

    87W · Foundation X+

    Likely close Swatch reads about the same · listed warm

  18. Dermablend

    45W Hazelnut Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. Armani Beauty

    9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  20. Il Makiage

    212-66090 90 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed olive

  21. Catrice

    046 Caramel Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  22. Guerlain

    055W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  23. Estée Lauder

    5W2 Rich Caramel · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  24. bareMinerals

    24.5 Maple · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads cooler · listed cool

  25. Morphe

    F2.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  26. Too Faced

    Maple · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Beauty Bakerie

    323 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  28. Sephora Collection

    29 Medium Camel Intense · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  29. Urban Decay

    51WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  30. VDL

    V07 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  31. Gucci

    360W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  32. Perricone MD

    Beige · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  33. Maybelline

    Honey Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  34. Wet n Wild

    Caramel · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  35. CoverGirl

    610 Rich/Deep · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads cooler

  36. surratt beauty

    10 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  37. Tarte

    53G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  38. ColourPop

    147W Medium Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  39. Fenty Beauty

    11 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  40. Make Up For Ever

    Y375 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Can't Stop Won't Stop Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.