Koh Gen Do

302 in other brands

Depth: Lighter than 43% of the shades in our data
Undertone: Listed as neutral-warm from its retail listing
Swatch: Reads cooler than most shades this deep #d2987c
Data: Retailer swatch, January 2021 (how we collect it)

Listed as neutral-warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is ILIA Montserrat in True Skin Serum Foundation (likely close). In all, 157 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

ILIA

Montserrat · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

44 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed cool
Almay

600 Sand Beige · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
Armani Beauty

4 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Haus Labs

250 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Milk Makeup

Medium Beige · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Shiseido

430 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
bareMinerals

06 Neutral Ivory · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Rich · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

9 Chiffon · Matte Perfection Tinted Moisturizer

Likely close Swatch reads about the same
Nudestix

5 Medium · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Café · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Natasha Denona

R5 - Medium Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Soft Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Tarte

35B medium beige · face tape foundation

Likely close Swatch reads about the same · listed cool
Maybelline

312 Golden · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

5.1 Cool Almond · Traceless Foundation Stick

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T2N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Exa

340 Koko · High Fidelity Foundation

Likely close Swatch reads about the same · listed cool
Bite Beauty

T110 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3C2 Cassava · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads warmer · listed cool
Dior

4 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

P300 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
W3LL People

Medium Pink · Narcissist Foundation Stick

Likely close Swatch reads warmer · listed cool
florence by mills

LM070 · Like a Light Skin Tint

Likely close Swatch reads warmer · listed neutral
Clinique

Medium · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Revlon

340 Early Tan · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Juice Beauty

16 Natural Tan · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Ulta Beauty

Tan Neutral · Mineral Powder Foundation

Likely close Swatch reads about the same · listed neutral
Antonym

Dark · Certified Organic Baked Foundation

Likely close Swatch reads warmer
It Cosmetics

Transforming Light Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

Likely close Swatch reads about the same
Wet n Wild

Classic Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads warmer
Too Faced

Ganace · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads cooler · listed neutral
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
Cover FX

P60 · Pressed Mineral Foundation

Likely close Swatch reads cooler · listed cool
Pretty Vulgar

Shameless Skin · Cool AF Lava Water Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

301 (lighter)
303 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.