The Ordinary

3.1 Y in other brands

Depth: Lighter than 36% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #c69264
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 420 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 200 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

420 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.1 Y · Coverage Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

340C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Hourglass

Warm Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC37 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Armani Beauty

8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

17 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

332 Golden Caramel · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

8.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Lorac

11 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

430 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

35 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Clinique

WN 76 Toasted Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
NARS

Moorea · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Perricone MD

Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Essence

90 Neutral Suede · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
bareMinerals

24 Latte · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
surratt beauty

10 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

057 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milani

Golden Tan · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

29 Medium Camel Intense · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Caramel · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
L'Oréal

Sun Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Estée Lauder

3W1.5 Fawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
Morphe

F2.80 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Velvet · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium To Tan Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
Dermablend

65W Golden Bronze · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y434 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral-warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Cover FX

3 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Serum Foundation

3.0 Y (lighter)
3.1 R (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.