It Cosmetics

35 Medium Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 39% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #c99567
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 76 Toasted Wheat in Even Better Clinical Serum Foundation Broad Spectrum SPF 25 (likely close). In all, 208 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clinique

WN 76 Toasted Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Smashbox

3.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Essence

90 Neutral Suede · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC37 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Lancôme

430 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Wet n Wild

Desert Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

340C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
The Ordinary

3.1 Y · Serum Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Warm Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Maybelline

332 Golden Caramel · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

420 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
Pat McGrath Labs

17 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
bareMinerals

7.5 Dune · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Urban Decay

8.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.80 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Estée Lauder

3W1.5 Fawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
NARS

Moorea · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Natasha Denona

86Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Catrice

038 Honey Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Origins

530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Perricone MD

Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Sephora Collection

50 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

042 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Sun Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
e.l.f. Cosmetics

33 Medium Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Milani

Golden Tan · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

3 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Lorac

11 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

34 Medium Cool (lighter)
36 Medium Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.