Foundation Shades

Milk Makeup

Medium Tan in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth
Lighter than 41% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #cc986c
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics 40 Tan Cool in Your Skin But Better Foundation + Skincare (likely close). In all, 220 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    40 Tan Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  2. Benefit Cosmetics

    Shade 8 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Guerlain

    05W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  4. MAC

    NW22 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  5. Clinique

    CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  6. Smashbox

    3.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Tarte

    37G medium-tan golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  8. Armani Beauty

    11.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  9. Bobbi Brown

    Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  10. Essence

    70 Warm Cashew · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed warm

  11. KVD Vegan Beauty

    042 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  12. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  13. Lancôme

    230 Buff W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  14. PÜR

    DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  15. bareMinerals

    2N Neutral Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Givenchy

    P340 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  17. Exa

    370 Dawn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  18. Wet n Wild

    Desert Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  19. Rare Beauty

    310W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  20. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  22. Urban Decay

    60NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Ulta Beauty

    Medium To Tan Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  24. Natasha Denona

    89WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  25. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  26. Cover FX

    3 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  27. Kosas

    Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-cool

  28. Catrice

    038 Honey Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  29. Origins

    530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  30. VDL

    A05.5 Warm Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  31. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  32. Morphe

    F2.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  33. e.l.f. Cosmetics

    34 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  34. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  35. NARS

    MD2.6 Huahine · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Yves Saint Laurent

    BD60 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  37. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  38. Kevyn Aucoin

    12 Deep EF · Foundation Balm

    Likely close Swatch reads about the same

  39. L'Oréal

    Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  40. Fenty Beauty

    300 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.