Tarte

37G medium-tan golden in other brands

Depth: Lighter than 42% of the shades in our data
Undertone: Listed as olive on the brand's website
Swatch: Reads in between warm and cool #cf996d
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 042 Medium in True Portrait Medium Coverage Shake Foundation (likely close). In all, 231 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

KVD Vegan Beauty

042 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Armani Beauty

11.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
MAC

NW22 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
CoverGirl

M10 Golden Natural · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

40 Tan Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Smashbox

3.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

230 Buff W · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

2N Neutral Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

89WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD2.6 Huahine · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y405 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

34 Medium Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

300 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Exa

370 Dawn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Gucci

260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium To Tan Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
PÜR

DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Cover FX

3 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Milani

Warm Buff · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

12 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in face tape foundation

37N medium-tan neutral (lighter)
38N medium-tan neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.